American Christianity needs to begin thinking in terms of survival and retention, not as a primary agenda, but as an agenda nonetheless.

Changing worldwide demographics demonstrated the urgent need to study the altar call and the conversionism that has become codified in the A

Since the beginning of days human beings have hankered to rank things. The caveman ranked the loin cloths of their fellow cavers. Northern E

Historical figures get frozen in time, remembered for those one or two bullet point things. For Isaac Newton it is the apple falling on his

The altar call is simultaneously the most central and most unstudied methodology in the American church in the past two hundred years. Those

Altar call language is now repellent clichés that drop out of the mouth of the conversionism preacher.

Christopher Columbus’ (1451-1506) American voyages did not convince Europe that the earth was round, at least not until Washington...

There is a submerged bronze statue of Jesus Christ seventeen meters deep in the Mediterranean Sea. Unbeknownst to its creator, Guido...